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Selkirk’s Amanda lends her voice to new tourism effort
Amanda Domin from Selkirk who is to become the radio voice for Visit Scotland.
ROYAL Burgh resident, Amanda Domin, will soon be heard across English radio station airwaves as part of a campaign to attract more visitors to the Borders.
Amanda volunteered to lend her voice to the new promotional effort by national tourism agency VisitScotland, with which she has worked for the last 15 years.
The married mum-of-two is an assistant campaign manager based at VisitScotland’s offices at Shepherd’s Mill in Selkirk’s Whinfield Road.
The major tourism radio campaign will be aired over the next two months. Amanda, who hails from Selkirk and has lived and worked all of her life in the region, is helping broadcast the region’s tourism credentials to people living south of the border as part of VisitScotland’s local Explore Scotland campaign.
Her friendly Borders accent will be used over a three-week period on English radio stations, Real Radio North East and Smooth Radio North East.
Amanda will be heard encouraging visitors to get active with walking on the Borders Abbey Way, view the world’s only silver staircase at Manderston House, enjoy scenic cycling routes, and watch intriguing red squirrels and leaping spring salmon.
The regional radio adverts, which promote a theme of natural wonders, are part of a wider print and online campaign developed by the national tourism agency for the Year of Natural Scotland 2013, and uses local voices for local flavour and authenticity.
Paula McDonald, regional director for VisitScotland, was delighted one of her own staff ended up having such a high-profile role in the new visitor strategy.
“We know from research that having an authentic experience and being offered value for money are two very important considerations for our visitors and that they enjoy hearing local accents, so Amanda was a perfect choice.”
For her part, Amanda says she found the whole experience of being involved with radio recording very exciting.
“In the past we have tended to use professional voice actors for such campaigns, but this time it was felt local accents would be better and I think it will work really well,” said Amanda this week.
Amanda did the recording while in Edinburgh with her colleagues for a recent meeting.
“There was staff members from all the different regions attending and the recording was done throughout the day.
“It was quite exciting – I didn’t think I’d be nervous! But technology has moved on so much it was really simple with the recordings being done using an iPhone.
“I did several takes until everyone was happy and that was it. Personally, I think it sounds really good.”
Amanda says she loves her job with VisitScotland, but the radio recording was enjoyable just for being something different.
“As I mainly have a desk job, it was really good to try my hand at something a little bit out of the ordinary from what I usually do and it let me see a different side of things.”
“I spoke about the beautiful countryside, about the silver staircase at Manderston, about salmon and red squirrels – so there was quite a lot in it!”
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Weather for Selkirk
Saturday 25 May 2013
Today
Sunny
Temperature: 6 C to 17 C
Wind Speed: 8 mph
Wind direction: South west
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Sunny spells
Temperature: 6 C to 17 C
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