Ettrick and Yarrow Valleys Tourism Group today (Friday) launches its new website.
The site – www.ettrickandyarrow.co.uk – is already up and running, but the official launch takes place this afternoon (3.45pm) at Ettrick Riverside in Selkirk.
The website has been designed to showcase all that the valleys have to offer visitors from both home and abroad.
It will be formally unveiled by Pete Irvine, author of Scotland the Best and director of Edinburgh’s Hogmanay celebrations.
Several computers will be available for people to have a first opportunity to explore the website.
The online source outlines everything available in the valleys, from accommodation, food and drink to history and heritage, outdoor activities, wildlife and attractions for youngsters.
The website has been designed to be accessible, friendly and informative, and includes a 15-page downloadable guide, maps and events listings. It also highlights the wide range of visitor attractions in the rest of the Borders.
Lindsay Lewis, chair of the tourism group, said: “The valleys have so much to offer visitors from other parts of the Borders as well as further afield.
“Even we did not realise just how much there is until we started to showcase it all on the website.”
The group hopes this continues to increase visitor numbers to the valleys, building on the success of last year’s walking booklet which has proved so popular that it is about to go to its second print.